TELEVES - TV Distribution Family
2024

No Picnic got tasked to create a new, recognizable design language and find assets to own to achieve a uniform aesthetic across multiple product families.
The product shape and the modular design takes advantage of Televes in-house production capabilities and offers a flexible Zinc casting process. This allows for seamless adjustments in size to accommodate new products within the system.
This flexibility ensures that the cohesive family design remains intact, regardless of product variations.

The design language features an interesting geometrical balance between smooth and sharp expressions, which gives a robust and qualitative contribution to a professional yet consumer-friendly appearance.
To create a visual anchor that unifies the brand and product family we introduced the Orange coin that also symbolize the heritage of Televes iconic orange satellite dish.
Furthermore molded wave pattern not only enhances the visual appeal but also signifies the advanced functionality within.


Read more about Televes here.