ABSOLUT CRAFT
|2013|

The original Absolut bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, Absolut Craft reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects the natural ingredients. The typography has been pared down to the minimum, set in a font that clearly differentiates this range as something new from Absolut. The Absolut Craft range is only available for bartenders, created in small and labor-intensive batches by Absolut together with the innovative mixologist Nick Strangeway. Design in cooperation with Brand Union.
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Awards: Pentawards -Gold 2013, Cannes Lions -Design Lions 2013, Red Dot Award -Best of the best 2013