Ramlösa Premium Original.

Ramlösa is a natural mineral water from Sweden with traditions since 1707 which is predominantly in demand in fine dining establishments. In order to revive the product family, a new PET bottle was developed in conjunction with the change from a glass bottle to reduce the carbon footprint of the product. The unobtrusive lines of this new bottle are modelled on the high-quality cut of old crystal glasses, thus translating old-fashioned aesthetics into contemporary product design. The label on the bottleneck, available in three different versions, indicates the level of carbonation and presents the well-known brand elements in a revised form. The structural characteristics of the bottom for a carbonated beverage pet bottle was seen as a design asset and was used as a part to form the total design expression.

No Picnic was responsible for the concept, structural design, graphic design, design realization of the full range in close collaboration with the client’s manufacturing, development team and No Picnic Packaging & Design.
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Awards: Pentawards 2011, Red Dot Design Award 2011

www.ramlösa.com