• ABSOLUT-CRAFT_2
  • ABSOLUT-CRAFT_1
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ABSOLUT
CRAFT

The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.
In cooperation with The Brand Union.

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