Jury motivation
The Ericsson AIR fits two technologies into one shell. By combining a radio unit and antenna transmitter into one single casing, Ericsson has together with design company No Picnic managed to create a unique product optimized for performance as well as being sleek and easy to install.
The functional and efficient product design indicates a rigorous process with strong attention to detail and the right kind of decision-making method.

Producer: Ericsson
Design: No Picnic

The Grand Award of Design
The Grand Award of Design highlights business successes that utilise integrated and consistent design. It is awarded to a Swedish company and its design provider by Teknikföretagen, the Association of Swedish Engineering Industries in association with The Swedish Industrial Design Foundation, and the Swedish Society of Crafts and Design. The jury assess the commercial success based on innovation, value news, product customization, usefulness, ergonomics and eco-requirements.