Update

Ericsson AIR – major success in the red dot award.

March 2011

Ericsson AIR from No Picnic clearly convinced the judges: in the red dot design award, one of the most renowned international product competitions, the product design has now been awarded the “red dot” seal of quality for high design quality by the jury with its panel of highly respected experts.

More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on 4 July 2011, which traditionally takes place in Essen’s opera house, Aalto Theater. Ericsson AIR will then be put on public display during a four-week special exhibition in the red dot design museum.

Ericsson has developed a system for mobile communication to meet market requirements and demands for easy to install and maintain products. The system merges two functions into an integrated device including both an antenna and a radio unit, Antenna-Integrated-Radio (AIR) solution. AIR has been designed to enhance and communicate the advanced technology developed.

The result is a high efficient, slim device (like a single antenna) with a strong identity, yet nonintrusive in the environment (rural and urban), where it is to be placed. The project is a collaboration between Ericsson, Kathrein and No Picnic. This kind of award is the first that has been given for an Ericsson product in modern time.

You can get more information on red dot.