No Picnic designed the Ericsson pavilion for Volvo Ocean Race. The goal was clear and simplistic:
– “own the harbour”.
The team had to make sure that the pavilion could morph to meet different needs; showcasing products, VIP-areas, presentations, massmedia and so on.
The only thing that stops us claiming that the Pavilion is unique is the fact that there were made two of them. While one were being open for business at one stop the other one were shipped to the next harbour stop.