No Picnic has been awarded with a prestigious Red Dot Product Design Award 2008.No Picnic helped Mora Of Sweden to outdistance the competition with the use of brand differentiation, product innovation and overall killer design. We are happy and thankful that this is acknowledged by the Red Dot jury. Mora of Sweden, has manufactured ice augers since 1955 and is the market leader. In fact there has not been many competitors threatening their position. Although in recent years, when no-name Chinese manufactures have appeared on the market, threatening with low price products.