A brand new packaging material and form factor for the mobile phone category. The material is called FiberForm® and is developed by No Picnic’s partner Billerud. This was the first time FiberForm® was used commercially, a close collaboration between our packaging specialists, our suppliers and the client was key success factors.

No Picnic developed the graphic concept and the communication around the Green Heart project in collaboration with the design department at SonyEricsson.

No Picnic’s partner Nine TPP assisted in crunching the numbers, and delivering a project white paper.

The display concept for launch event and retail impact.

Initial idea and concept presentation. One concept among of four strong contenders.

Information Poster outlining the steps of the product and packaging process and the sustainable choices that can be made at each step of the way.