Well-known Swedish teenage fragrance brand DATE has been many young girls first perfume since 1976. No Picnic was given the honour of updating the DATE concept, identity and packaging design. The new design helped the brand to reach new sales channels and to be discovered by a new generation of teenagers. A well-known Parisian fragrance house was commissioned to develop the new fragrances: Dangerously Delicious, Absolute Attraction, Truly Treasured and Everyday Escape.

Brand Identity elements manual and user guides.

The complete product line-up.

Subtle bottle design with new custom tops.